“The assessment of my personal digital brand was very helpful and I can highly recommend it. In a world where digital perception is reality, it is important to take your personal brand as serious as your business.”

Alain D. Bandle, a tri-lingual Swiss, holds an MBA from the University St. Gallen, Switzerland. Following his studies, Alain held leading positions at a number of companies including Procter & Gamble, Hewlett Packard, Swissair and Veba AG.

Appointed Managing Director of Dell Switzerland in November 2003, he took over as Managing Director of Dell in Germany and Austria one and a half years later. In November 2006, he was promoted Vice President and General Manager, responsible for Dell’s fast growing business in Central Europe.

Prior to joining Versatel, he served as Vice President and General Manager Public Segment Europe, responsible for the entire Public business in Europe with a sales volume of over 2.5 billion Euros.

Alain was appointed as Chief Executive Officer of Versatel AG in May 2009.

“I thought the process was great; it was helpful having the personal coach nudge you to complete the activities that are difficult in the personal branding process.

The unique aspect of Brand Personal was to develop a consistent message on the internet and to include my own personality along with my business accomplishments. It helped me to understand my unique qualities that make me different from others who may share the same experiences.”

What can Karen do for you? Give her an unexplored market, property or technology: That’s where she thrives, making something from nothing. She has a passion for exploring the unexplored, knowing which questions to ask to identify unconventional solutions and define an efficient path forward from concepts to investment, commercialization to launch.

“Very productive session. As a senior advisor to emerging companies, my personal brand plays an important role in maintaining a strong network and creating new opportunities for my clients.”

Shep Parke is the CEO of TechDiscovery.

Shep brings to TechDiscovery over 25 years of enterprise solution consulting experience across global industries including Complex Information Technology, Information Services, Consumer Packaged Goods, Retail and Transportation Logistics.

Prior to joining TechDiscovery, Shep was a senior partner with Accenture where he built high impact, strategic client relationships and a new global consulting practice Accenture Customer Data Management into a 200 person, $100MM annual revenue business over five years. Shep retired from Accenture in February 2009 to provide growth advisory services to emerging info-tech companies.

“Really helpful for me. As someone who is very passionate about integrated media marketing, deploying my personal brand in the social media space is an essential part of managing my career.”

Shaman is a high energy, innovative leader with a successful track record in consumer/brand marketing, integrated media marketing & promotions.

After completing GE’s experienced commercial leadership program with stints at GE Capital and NBC Universal, Shaman is moving on to an exciting new position with a world-leading e-commerce firm.

“The “brand character” statement is probably the most important part of the copy strategy statement and the bane of every ABM. The reason is simple: it’s hard to crystallize the essence of a brand. But, it’s virtually impossible to do it for yourself…the most important brand around…without a little encouragement.

When I started with brandpersonal.com, the focus was on making myself visible online. But, it quickly became apparent that I needed to do the hard step first…define my brand’s character. Brandpersonal gave me invaluable pointers and urged me to adopt a doggedly consistent message—no matter where people might find me online.

After our very first review, I dug in and started the work. I am thrilled with the result. I learned how to create a highly unique personal brand—and I learned how to use it.

As a qualitative research explorer, I have positioned myself as “strategically empathetic and disarmingly approachable.” Provocative signal words like “simpatico” and “voyeurologist” pervade my communications.

Bottom line: brandpersonal helped me find MY voice. Check out my Linkedin or Plaxo listing or my website: 2fathom.com and let me know what you think of the results.”

Michael Piacentini is the president and founder of 2fathom, a qualitative research consultancy that specializes in Voyeurology ™: professional people watching both DIRECTLY in the context of “shared experience” focus groups, shop-a-longs, “dinner dates” and “coffee shop chats” and INDIRECTLY via virtual, self-directed ethnographies conducted via ThoughtStreaming Research. 2fathom’s work is focused on consumer products, with an emphasis in food and beverage.

“Overall, a great experience because it was a process that forced me to think about not just what I’ve done, but how I’ve done it.”

Patricia Enggaard-Betz is a brand management and marketing professional with a record of profitable growth initiatives for a diverse range of Fortune 500 companies, nonprofits and small businesses.

She is currently consulting with a team of new product professionals on the launch of a nutraceutical product for the consumer market.

“I must admit that, despite the fact my business is focused on helping others build their brand image, I’d never really paid any attention to my own brand.

The assessment opened my eyes by showing me that I had no clear personal brand presence on the Web.

Perhaps more importantly, Michael provided me with the direction I needed to turn that around. I strongly recommend Brand Personal’s service.”

Deb Bennetts is an award-winning public relations and marketing communications professional (and former journalist) with more than 25 years experience as a writer, trainer and public relations executive working for companies in a wide range of consumer product and service industries.

She has developed and worked on programs/projects for nationally-known companies and brands, including The Procter & Gamble Company, Unilever, eBay, Skype, Johnson & Johnson, Leapfrog, Robert Mondavi, Weight Watchers, Kanebo, Best Friends Pet Care and others.

Deb is currently working on a new business initiative targeted to teens and their parents.

“A firm’s digital brand communicates value and strengthens visibility across multiple channels. L5 has alliances across the globe, so a consistent message is also important for us.

Working with Brand Personal was a valuable experience and identified some very concrete steps to improve how to express both my personal and my company’s brand.”

Jose is the founder and CEO of L5 Source, an IT firm specializing in IT strategy, business systems, and outsourcing.

L5 Source helps companies accelerate and enable their objectives by focusing on business oriented results and assigning consultants that combine vertical industry knowledge, best practices processes, and technology expertise. His company has alliances across the globe and the US, allowing it to have a very diverse and deep human resources talent pool.

Prior to founding L5 Source, Jose held executive level IT positions at Duke Energy, Nine West, Convergys and Procter & Gamble.

Christina Stahr’s collages, installations, and mixed-media works have been exhibited internationally in solo and group exhibitions.

Her work is in private, corporate, and museum collections. She lives and works in New York City.