Solopreneurs: Online Growth Strategies
6-week Personal Brand & Digital Presence Program
Small Group Format plus One-on-One Coaching
Identify, plan and implement your online growth strategies in just six weeks
Online marketing is the fastest and most efficient way to grow your business — you already know that. However, as a business owner, how do you break away from the day-to-day demands of running a business to research the best tactics and design a plan that works best for you?
We’ve heard the same issue from many small business owners and that’s why we designed a program for solopreneurs just like you.
Get clear about your unique brand, how to express it, and how to reach out to your potential customers using digital tools and media—like your website, blog, Facebook, and LinkedIn.
Join Cheryl Sylvester and Mike Vermillion of Brand Personal for this informative and practical program to help you launch your digital marketing success in 2010.
In our 6-week program you will:
• Work with a professional brand coach to help you discover your personal business brand—the core of your business communications
• Learn what makes you, and therefore your offering, unique and differentiated from others who offer similar services or products
• Complete your personal business brand book to guide you in your communications, and in building your business (i.e. living the brand)
• Work with a digital presence expert to give you the knowledge and coaching support to start or improve your own blog-based website
• Create a plan to grow your business by enhancing your digital presence in 2010, including website and social media
How the program works
The program is conducted in a small group format via webinar. Each track consists of three weekly classes as well as offline pre- and post-session assignments.
In addition, each participant will meet 1:1 with the track leader for 2 individual 30-minute coaching sessions to lead you through your personal/small business branding and digital presence process.
Is this program for you?
• You are a business owner and entrepreneur
• You have a vision for taking your business to the next level
• Building or enhancing your online presence is a logical next step
• What to communicate about your unique business is important to you
• The discipline of regular group sessions and 1:1 coaching appeals to you
• You are ready to get started now
What our clients have to say about working with us…
“The Brand Personal team knows more about digital marketing than anyone else we’ve talked to. The phone is ringing and we got three new clients on Monday.”
Donald Campbell, Real Estate Attorney
“I thought the process was great; it was helpful having the personal coach nudge you to complete the activities that are difficult in the personal branding process.”
Karen Leeker, Corporate Consultant
“Stepping out of the day-to-day and taking a look at the bigger picture gave me more clarity and more confidence in growing my business.”
Jodi Garnett, Jodi Garnett Designs
“I must admit that, despite the fact my business is focused on helping others build their brand image, I’d never really paid any attention to my own brand.
The assessment opened my eyes by showing me that I had no clear personal brand presence on the Web. Perhaps more importantly, Michael provided me with the direction I needed to turn that around. I strongly recommend Brand Personal’s service.”
Deb Bennetts, Independent PR Professional
“My artist statement, crafted together with you, has been a great focussing tool…
I am so thankful to have had the opportunity to work with you. It was astoundingly helpful for me to think through my various strains of interests, and to select which ones to emphasize, and thereby transform the scholar-artist dichotomy into a uniquely expressive “collage”. Thank you so much for your insights and encouragements.”
Christina Stahr, Professional Artist
Program Details — Personal/Small Business Branding Track
Dates: Wednesdays, April 14, 21, 28 @ 12:00 noon Eastern
3 weeks
Week 1: Brand Discovery/Illumination
• What is your current personal brand?
• Discovering your brand values
• What makes your brand unique?
Week 2: Brand Expression
• Who is your brand audience?
• Synthesizing your brand differentiation
• Core brand message
Week 3: Applying Your Personal Brand
• Brand strategy
• Aligning your marketing activities with your brand
Program Details — Digital Presence and Marketing Track
Dates: Wednesdays, March 24, 31 and April 7 @ 12:00 noon Eastern
3 weeks
Week 1: Digital Presence and Search
• Digital assessment and benchmarking
• Profiles and localization
• SEO 101
• Link building and tracking
Week 2: Blogging and Email Marketing
• How to build and host a blog for $200 a year
• How to use Wordpress
• How to source content
• Integrating your digital presence with email marketing
Week 3: Advertising and Social Media
• Advertising and social media landscape
• Custom landing pages and email addresses
• Google keywords tool and adwords
• Facebook: how to use, building a page, advertising
• LinkedIn: how to use, building a page, advertising
• Twitter: how to use, Twitter search, Twitter platforms, tracking with bit.ly
Program Fees (includes 1:1 coaching sessions):
• Individual 3-week tracks – $400 each
• Full 6-week program – $750 (register with either track to get the full program discount)
Call 1.800.385.1513
or 