Has Your Phone Stopped Ringing?
Many successful practices have been built through extensive networking, satisfied clients and personal referrals.
However, with the recent economic slow down, many professionals are finding that loyal clients have cut back on their spending and referrals have slowed to a trickle. A proactive digital brand presence is a low cost, yet effective way to maintain client loyalty while helping new potential clients find you.
Is your digital brand presence working for you? Have you taken the time to think through what prospective clients are looking for and how well your digital brand aligns with those needs? Are you doing the things that will have the most impact and make the most productive use of your time?
Or is time to step back, assess your approach to digital marketing and chart a new course for success?
Take this quiz to find out. It’s easy and fun!
Our website/blog:
a) Is complete and up to date
b) Hasn’t changed in over a year
c) Doesn’t exist
When I search for my name or my firm’s name on Google:
a) 5 or more of the results on the first page relate to me or my firm
b) At least one result relates to me or my firm
c) I have no idea what will turn up
If the LinkedIn profile for me or my firm was missing the name:
a) My colleagues, associates and clients would still recognize us
b) Given enough time, some people would figure it out
c) Could be used by just about anyone with a similar level of experience and expertise
When it comes to tracking and evaluating visits to my website/blog:
a) I have a good idea of where visitors come from, which pages they view and what search terms they used to find us
b) I know how many visitors we have
c) How do I do that?
My personal brand and my firm’s brand:
a) Fully represents who we are and what we do
b) Partially captures what we’re about
c) Is not well developed or defined
The positioning of my brand and my firm’s brand is:
a) Differentiated in a way that is meaningful to my ideal clients
b) Different
c) Missing
The online profiles for me and my firm:
a) Focus mainly on vision, goals and approach
b) Maintain a balance between documenting the past and describing a future direction
c) Only talk about past assignments and accomplishments
My firm’s goals, digital brand and online activity:
a) Are well planned and support each other
b) Are somewhat defined and occasionally work together
c) We don’t approach it that way
We plan to grow our current practice or head in a new direction:
a) Possibly, but not for at least another year
b) In the next 6 – 12 months
c) Have already started the process
SCORING: For each answer, A=2, B=1, C=0. Total your score.
0-6 Alarm Bells are Ringing: You need to take immediate action, but don’t panic, you can recover quickly with the right help. Contact Brand Personal to set up an appointment for a consultation.
7-12 Time is of the essence: Begin working now on defining your brand and building your digital presence while you still have time. Learn more about Brand Personal to see how we can help.
13-18 Time is on your side: Keep doing what you’re doing, you’re on the right track. Get new ideas and keep up with the latest in digital brand presence by signing up for the Brand Personal Newsletter
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