Corporate Programs
Brand Personal specializes in providing personalized coaching services that enable high-potential professionals to achieve their goals by leveraging their personal brand power. While we primarily work with senior executives, independent professionals and company owners, we also conduct on-site workshops for organizations seeking to empower their mid-level executives and other employees.
Brand Personal Workshop
Bring Brand Personal to your workplace with an on-site workshop. The half-day or full-day session helps participants discover and express their personal brand, develop a thoughtful approach to digital presence and connect with their current goals, organizational role and career aspirations.
Workshop Agenda
The workshop is a fast-paced, interactive session that is challenging, productive and rewarding. Specifically, the workshop covers:
- First Session
- 1. Why personal brand and digital presence matter today more than ever
- 2. Personal brand: it’s not about your job; it’s about what you do and how you do it
- 3. Discovering your personal brand values
- 4. Expressing your personal brand
- 5. Mapping your brand back to your current role and goals
- Second Session
- 6. Digital presence – deploying your personal brand online
- 7. Social networking (e.g. LinkedIn, Facebook, MeetUp) – the basics and best practices for business
- 8. Social content (e.g. Twitter, SlideShare, Flickr, Picasa, YouTube) – resources and how to use them professionally
- 9. Search (e.g. Google, Yahoo, Bing) – why it matters and how to take charge
- 10. Tracking and analytics – low cost tools for getting feedback
- 11. Wrapping it all up – how to leverage your personal brand and digital presence in current and future roles
Workshop Benefits
Your employees come away from the workshop energized and with a renewed perspective. Specifically, participants:
- 1. Take a day to invest in themselves
- 2. Clarify and connect what they are doing with where they want to go
- 3. Uncover passions and strengths they can use in their current position to make themselves more valuable to the organization
- 4. Walk away with a newfound confidence in their current role and in their organization
- 5. Get valuable training on current best practices in the social media space for both business and non-profit professionals
- 6. Receive reinforcement on your organization’s approach to social media
As part of the workshop program, each participant also receives a personalized digital brand assessment and 45-minute phone consultation.
Other Programs
In addition to the Brand Personal Workshop, we also develop and facilitate the following custom programs for mid-level executives and employees:
Please set up a call to discuss your needs and requirements.
Call 1.800.385.1513
or 