Cheryl SYLVESTER

You are one of a kind. You are accomplished, precisely because of who you are – your unique values, skills, experiences, and ways of working. Our role is to help you discover, synthesize, articulate and express it – in ways that move you in the direction you want to go in.  And in ways that connect with the people you want to connect with. Your Personal Brand.

A certified professional coach (Coaches Training Institute), with 20+ years of client and agency brand communications experience, I bring a unique perspective to creating authentic brands.  My approach, Your Brand Coach (yourbrandcoach.ca), is a synergy of high-level brand communications with one:one personal leadership coaching.

My brand communications work ranges from local store marketing with McDonald’s restaurants to Roundup’s post-patent brand transformation in collaboration with Tattoo Brand Consulting (Martha Stewart, Gap), to OnGuard Safety’s rebrand that landed the Wal-Mart account.  Since the early days of the internet,  I’ve been creating digital brands (reduceyourtillage.com, farmcentral.com) and building on-line brand presence for corporations, small businesses  and national organizations, including Women Entrepreneurs of Canada. Recently, I consulted on the first national study of small businesses and brand with HP Canada, Hill & Knowlton and Ipsos-Reid.

As Co-Owner of Stanton & Sylvester – a brand communications agency with a multi-year ranking in Profit W100 largest women-owned businesses in Canada – it was my love of the brands and the brand people that co-created business success.

Now as Co-Founder of Brand Personal, I bring my brand knowledge, people-sense and coaching skills to your personal brand and business success.  Our work together will create the foundation of your personal brand.  With your personal brand, you will play a bigger game in the digital world – and in your business world.

We invite you to join us in this process of discovery and expression – Your Personal Brand!